Intelligent Chip System
Smart Gaming Table
Player Tracking
Work Station Automation
Player Loyalty
Data Capture Storage
Business Process       Management

Intelligent Chip System

The chip is a key component to the gaming industry. It allows casinos to differentiate themselves from competition. Traditional gaming chips made managing play on the floor safer and easier to control than currency. Because the ICS system uses gaming chips that contain sensors carrying encrypted authentication codes, codes that cannot be duplicated, it is virtually impossible to pass counterfeit chips no matter how perfect they appear to the eye.

The Intelligent Chip System™ (ICS) turns basic casino chips into more than a transaction pieces. Intelligence within the chip provides a new level of information to casino operations, providing real-time game activity monitoring. Table Management can know the profitability of all tables under supervisionand respond to questionable play alerts.

The Intelligent Chip can be assigned to a specific player allowing casinos to track individual player habits. Ownership of the chips can be transferred throughout the course of play. At any instance exact ownership of a chip can be validated. This significant advancement in gaming technology is achieved in chips that look and feel like traditional chips.

Smart Gaming Table

The Smart Gaming Table coupled with the Intelligent Chip revolutionizes the entire gaming industry. Casinos can electronically capture real-time wager and player position information at tables. The smart gaming table can read Intelligent Chips stacked in excess of 30 high at each wager station. The Smart Table utilizes a Patent Pending technology that eliminates crosstalk ensuring accurate data capture.

Table readers can capture all wager information for an entire table instantaneously. This date and time stamped information exchanged along with an authentication process uses patent pending technology that is encrypted to ensure data integrity.

The Smart Table significantly increases casino security. Information gathered from the table can be used to send alerts to Table Management regarding questionable play. Unacceptable relationships between dealer and players can now be tracked and flagged. This advancement in casino security does not delay play and is seamless to the player.

Player Tracking

The customer is the reason for the casino's existence. The best way to differentiate your casino is to offer unparalleled customer service. To achieve this goal you must know your customer better than ever before. The Intelligent Chip System™ provides this capability.

Unique profiles can be developed by archiving real-time player activity. This history coupled with information available on legacy systems, such as room preference can be used to create player packages that are truly customized. ICS offers information at a detail level great enough to make this option available to most returning customers, not just your very best customers. Customer satisfaction equates to return business and positive referrals.

ICS provides many opportunities to help ensure a positive player experience. It also adds another level of casino security protection. Real-time player information can generate alerts if wagering patterns exceed predetermined thresholds. Tracking information can capture dealer and player win and loss percentages. Alerts can be sent to Table Management when these percentages seem unrealistic.

Work Station Automation

The authentication of each chip as it trades hands between the player and cashier virtually eliminates the opportunity to pass off counterfeit chips. ICS improves all cashiering functions by automatically confirming chip amounts. This automated accuracy improvement will greatly reduce or eliminate loss due to human error. Chip ownership can be verified during all cashiering processes alleviating any questions.

All chips being transferred by casino personnel can be deactivated to prevent theft or smuggling. All movement can be monitored with date and time stamp data. These security enhancements will increase the speed at which chips can be moved about and reduce the security required.

Chip vault inventory is now more accurate and requires less handling. Chip orders can be triggered automatically, with reminders sent to the appropriate personnel. Chip inventory can be more accurately cycled out of play with the use of the ICS database.

Player Loyalty

Returning players should and often expect to be rewarded for their loyalty to a casino. The player loyalty program in ICS is an integral part of the overall system. This loyalty program is how chips are assigned to a specific player. Player activity, player tracking and their histories are all made possible from the player loyalty component. The more you know about your customer the more you can do to provide them a positive casino experience.

The player loyalty component of ICS looks at the customer from the LTV (Lifetime Value) perspective. It is less expensive to maintain a customer relationship than to prospect for new customers. The information obtained from player histories can support multiple initiatives. Custom player packages can be developed to meet the gaming habits of a particular player, enticing return business. Rewards programs can be administered via objective thresholds ensuring fair dispersal of complementary offerings. Personal mailings can arrive at customers' homes prior to regular visits determined from travel history. The player loyalty card offers numerous personalized marketing opportunities which can create a stronger bond with the customer.

Intelligent Chips associated with a player loyalty card provide a safer gaming environment for the player. Casinos will have an improved defense against unsuspecting players falling prey to scams or having chips stolen. These chips will identify themselves as belonging to another player when cashing them prompting questions.

Data Capture Storage

The knowledge that can be leveraged off understanding customers wagering habits is very powerful. The Intelligent Chip System provides casinos the ability to obtain and use this data in every aspect of the operation. Capturing a single wager made by a person tells you little, but knowing all their wagers made over a year helps develop a strong customer profile. Coupling this information with customer travel frequency and amenity choices provide casinos with powerful marketing opportunities.

Wager data is captured at the table, sent to an Eclipse Sever that routes the data to a middleware server. This middleware server contains all business rules that outline acceptable play. Table Management personal can now manage by exception using automated alerts generated when play crosses thresholds set by Casino Management.

Data can be sent to legacy systems from the casino's middleware server if long term data storage is required. The Eclipse Server does a majority of the work and protects casino systems from unnecessary IO cycles.

Business Process Management

Business Rules are the key to this management strategy. These rules govern when complimentary incentives are supplied to customers based on objective data. Consistent distribution of these much sought after incentives helps ensure customer satisfaction. This approach can remove questions about favoritism or unwarranted incentives. Casino Management can then control and account for expenses when complementary incentives are provided.

Complimentary incentives are a critical component in developing customer loyalty. Considerable money is spent to maintain these relationships, and SenSysNet can help ensure that all customers are treated equably. Multiple property casinos can monitor player activity across all their facilities and reward them for their patronage.